Website & catalogue localisation: the first step to selling in new markets
Before investing in fairs, distributors and ads, ensure prospects grasp your value in their own language. Localising is not literal translation: align message, proof, SEO and UX to the target market to generate leads and RFQs from the first visit.
1) Strategy
- Markets & personas
- Country‑level value proposition
- Local competitors & references
Output: market → message → proof map.
2) Terminology & glossary
- Native search terms
- Validated technical vocabulary
- Tone/register
- Invariants (brand/acronyms)
3) International SEO
- Domain strategy
- Hreflang & local metas
- Keyword mapping by country/intent
- Local backlinks
4) Content that convinces
- Local proof
- In‑language CTAs
- Localised catalogues (units/formats)
- Native‑feeling images
5) UX & trust
- Currency/taxes/Incoterms
- Localised forms
- Performance/accessibility/mobile‑first
- Compliance
6) Catalogues that sell
- By application/industry
- Comparison tables & choice flows
- QR to videos/guides/datasheets
- Light versions for sharing
7) Localisation process
- Discovery
- Glossary & style guide
- Specialised translation + technical review
- DTP/UX adaptation
- Linguistic/technical QA + local validation
- Wave go‑live + measurement
- 30/60/90 improvement cycle
8) KPIs
- Organic CTR & avg position
- Conversion rate
- Time to first qualified contact (≤14 days)
- CPL & response rate
- Revenue/pipeline attributed to localised assets
9) Common mistakes
- No research
- Terminology inconsistency
- Ignoring units/prices
- No local proof
- Missing technical SEO
Checklist
- Markets/personas/messages per country
- Glossary + local style guide
- SEO plan
- Per‑country UX
- Catalogues with local units + QR
- Measurement & 30/60/90
How Consenso Global helps
End‑to‑end localisation, technical international SEO, DTP/UX, local validation and continuous optimisation — turning visits into meetings and quotes.
